Created with everything we got :
our sweat and tears\mind and soul\time and effort
#BS_Case:
The "Ulaanbaatar Mayonnaise" brand product has been on the market since 2005 and is the sole supplier of more than 40% of domestic mayonnaise needs. In recent years, due to the rapid development of food technology, similar products have entered the market, and the brand is faced with the need to attract new customers by updating its packaging and appearance.
#BS_Challenge:
"Ulaanbaatar Mayonnaise" is a preferred choice among Mongolians, so it is important to uphold its long-standing brand position. The red "Ulaanbaatar" logo on a yellow background creates a sense of familiarity, reliability, and healthiness for consumers, so our main challenge is to search for a modern design without destroying the original brand design.
#BS_Solution:
Resolved to improve the readability of the logo and give it a modern and valuable look. Adding round wavy patterns, embossing, and additional frames to the package will create a sense of quality, reliability, and value that will stand out from the other products. Recognizability has been maintained by retaining the brand's yellow and red color combination. The yellow color has been adjusted to better represent the color of the mayonnaise. Yellow color will make users feel warm. This is a solution to express the brand in a modern way while standing out from similar products.
