WORK

#BS_Case:

South Korea is the country that Mongolians visit the most, and it is also culturally closest to Mongolia. Mongolians are highly interested in South Korean products, as they are already familiar with them and have positive feedback. However, they lack the resources to order these products directly and quickly. FarGo is an e-commerce platform where everyone can order all types of products from South Korea to elsewhere in Mongolia.

#BS_Challenge:

FarGo is an emerging e-commerce platform that delivers the various types of exceptional products from South Korea to Mongolian customers as quickly as possible without middlemen or extra fees. It also provides an opportunity to send goods between two countries without having to ask for a person to carry the goods, which is a very common problem for Mongolians. Our main challenge is to make customers aware of the brand's transparent pricing, express delivery, guaranteed background, and present the brand's services in an astonishing manner.

#BS_Solution:

The brand name “FarGo” has a double-edged meaning of "Cargo" which was coined to represent the value and strategic vision of the brand. In the logo, "Far" represents distance and "Go" contains an arrow, reminiscent of an e-commerce brand. It is also suitable for use on all kinds of platforms, such as social media, brand application, packaging for delivery boxes, websites, etc. The brand's main yellow and black color combination is reminiscent of a worker bee and is a sign of diligent and eager activity. The design elements, influenced by the logo’s perspective, include text with a long shadow effect and bright supporting color palettes. These features attract customers’ attention, creating a modern, youthful, and friendly experience.