WORK

#BS_case:
We have received an order to create a name, logo and identity design for a special place where people can either sing alone or in company in separate karaoke boots while enjoying plenty of beer choices that almost seemingly nowhere else offer in town yet, from our client. To begin with the work, we’ve come up with the name KANBE. The name could represent the establishment that seamlessly blends two of the most beloved pastimes in Japanese culture: karaoke and beer. We wanted it to be a name that evoke a sense of fun and relaxation instantly, too.

#BS_Challenge:
Creating a modern and inviting atmosphere while still incorporating traditional elements of Japanese culture was a good challenge for Brainstorm.

#BS_Solution:
Our designers were able to create a truly unique and innovative establishment that blends tradition with modernity. The logo was both practical and aesthetically pleasing as it fitted in both vertical and horizontal settings, making it incredibly versatile for various branding applications. A careful selection of colors that would capture the essence of KANBE is what we considered next. The deep blue and bold red hues were chosen for their ability to exude a sense of cheerfulness, youthfulness, and attraction. This not only helps to reflect the fun and upbeat atmosphere of the establishment but also draws in potential customers with its lively and energetic appeal. We hope the solution for KANBE logo not only showcases our designers’ creativity but also a good understanding of the brand's values and unique identity. Enjoy! Kanbe!