WORK

#BS_Case: Mongolian Basketball Association had been split into separate organizations and run different championship leagues sparsely until they made the decision to re-unite once and for all to organize a national basketball league, this year. Since it was the first time in a decade to have such united and dedicated, nation level season, to turn over a new leaf, it needed to have a branding work done.

#BS_Challenge: In the history of Mongolian basketball, it was the first time the league was established not only in international standard and quality, but also in form of one of the biggest entertainment events and contents. On that account the brand logo, identity must be created as professionally as the global brands, offering a fresh imagery and original qualifications. Therefore, as the league is dedicated to stay the course for long time, the brand must long live in spectators and fanatics’ perception.

#BS_Solution: As we have discussed the name with the clients, we settled for the name THE LEAGUE which represents the notion of the one and only professional basketball league of Mongolia. Thus, the logo and identity concepts are created and developed accordingly.

Also, the special games that to be held during the league; All Star, Playoff, Finals each have their own distinct logo to the extent that they still harmonize with THE LEAGUE identity. All the elements and design work we developed for THE LEAGUE presumably celebrates the entire sphere of Mongolian professional basketball, including the fresh start, and people’s love and passion for it. Hope you enjoyed THE LEAGUE, basketball lovers!