Created with everything we got :
our sweat and tears\mind and soul\time and effort
#BS_Case: Storepay is Mongolia’s leading Buy Now, Pay Later loan platform with over 1000+ registered vendors customers can choose and shop from. Their latest launch, StorePay 3.0 brings users the opportunity to purchase real estate and automobiles with the BNPL function through their app.
#BS_Challenge: To create a renewed logo and visual identity for StorePay’s newest launch, StorePay 3.0.
#BS_Solution: StorePay’s logo for version 3.0 takes inspiration from the original logo and adds a twist to it. Formerly a simplistic 2D image of four conjoined corners, the new StorePay logo is 3D, alive and breathing. The corners now work together in harmony to create a square at its center. At a quick glance, it resembles two hands coming together to do a handshake. After looking closely, the logo looks like two hands coming together to form a square. Mindfully and carefully. Like building and preserving something special inside.
StorePay 3.0’s logo is open and expansive. The cords follow a left to right rise, resembling an uphill progression of success. Add the gradient, the logo has a feeling of elasticity and harmony. The logo font is wide and circular - approachable, but professional and trustworthy. Each element of the logo appropriately represents StorePay’s Buy Now, Pay Later values and role in the market, now at a much larger capacity than ever before.
