Created with everything we got :
our sweat and tears\mind and soul\time and effort
#BS_Case:
Better Craft Food has been in the burger business for years and is known as one of the better burger experiences among Ulaanbaatarians. They are expanding their business into ready-to-go meals and introducing new products to the market. A name and packaging design are required for a new product.
#BS_Challenge:
As the ready-to-eat burger and meals industry already had existing competitors on the market, the big challenge was to make the new product stand out on the shelf. The packaging is the most important marketing material, and the product needs to be distinctive and appealing.
#BS_Solution:
Through thorough brainstorming sessions, we came up with the name “Bur Goy Burger”, a play on the Mongolian translation of the name “Better” and alliteration with the word “burger”. As the burger itself was going to cost slightly more than existing products on the market, we aimed to create a design that shows the price and quality by looking more prestigious than the others. The design of the packaging aims to hold a balance between looking fresh and appetizing.
